Check out these great new holiday pendants:
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Unique Scrabble Tile Pendants and More...
Customers remember images and feelings that are evoked more than just a name on a business card. What type of feeling do you want your business to evoke in your customers / clients? How do you want to be remembered? Do you want to be the first one your customer thinks about over your competition? Of course you do. But what do you want to be remembered for?
How are you different from your competition? What makes your business special? Ask yourself these questions and then look at the answers. Maybe you are already projecting a particular image. It is cohesive, or is it sloppy? Do you even have an image? Do you have a brand name? Do you have any sort of identity?
What about your services? Does each one have a different look, feel and image, or does it tie into the image of your business? Can you look at your services and see the brand name, image or theme running through each description? Choosing to use the same logo on all your materials, sticking with a consistent color theme and playing off a specific theme is part of branding.
What about your company? Does your image reflect your product? Do your customers recognize you by your business name or a product name? Are you consistent with your marketing message? These are
What is SEO?
It stands for Search Engine Optimizing.
It is the process of coding your personal websites well in order for search engines to find you more quickly.
Do you have a website for your handmade business? Something other than online venues such as Etsy, 1000 Markets, Artfire, etc? if so, does it get the traffic you would like it to receive? The odds are that it doesn't. Working to optimize a website for the search engines, to not only find it, but to bring it up on the first few pages of the search is an artform in itself.
I have been working with business web clients for the past 5 years doing SEO consulting. If you would like to have your business website search engine optimized, contact me for details and to schedule a consultation.
coachinghandmade@gmail.com
This is an import figure to know. According to Richard Florida, best selling author of The Rise of the Creative Class, the 'creative class' as he has coined the term, comes down to a "passionate quest for experience."
As artisans and crafters, and even more so as Handmade Sellers, we thrive on the experience of utilizing our creativity to make money. Creativity is something essential that we all have, and that must be nourished, renewed and maintained - or else it slips away from us.
For a long time, I stepped away from my creativity and I felt a nagging emptiness. In the past year, I not only stepped back into my creativity, but I have opened shops on both Etsy and Artfire. With all the experience I have gained over a lifetime of creating and selling, I immediately put my knowledge to work to increase my sales.
In my 'day job' I am a Life Coach. I have been working with clients around the world for over 20 years, assisting them to create balance in their overly hectic lives and to regain their creativity and passion.
In the past year, my passion for coaching and my passion for creating have coincided. As a result, I am making more money and I have found myself helping other Handmade Sellers to do the same. It's fun, exciting & extremely profitable for the sellers!
I have the freedom to work when I want and to combine my passions - what more could anyone want? Etsy has changed the way I do business. YOU can have that passion too! I can help you by bringing you a wealth of knowledge and experience, along with a network of other Handmade Sellers, all working together to increase our customer base & sales!
I've created Coaching Handmade to be THE Resource for increased knowledge and sales for anyone who sells handmade or wants to! Coaching Handmade is a Membership site and will be launching within the next few days. Membership will be available to everyone for a low fee. The benefits will be awesome!
Join with other Handmade Sellers around the globe to increase sales, enhance the handmade buying experience for customers and learn how to use the latest technologies to work for you!
| Classes |
| Mentoring Network with other Handmade Sellers |
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Handmade Marketing Resources |
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Learn to Use Technology to Gain Sales |
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Learn Ins & Outs of Wholesale |
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Joint Marketing Opportunities |
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and MORE... Visit Coaching Handmade to keep posted.. I will let you know as soon as Membership is open. In the meantime, become a fan at Jesse Jane's on Facebook. The latest news is always posted there first! |
I'm doing some research for an article and I'd love some input from everyone here. If you have a few moments, would you answer a few short questions?
I will post the results when I've put together all the info I've collected.
Thank you in advance! Please post your thoughts as a comment, or feel free to email them to me at jessejanesshop@gmail.com
Jesse
The Questions: