Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Saturday, June 13, 2009

Saturday Night Special 6/13

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(¸.•´ (¸.•`*~SATURDAY NIGHT SPECIAL ~*´¨)

GET Visible - BE Seen - Handmade Sellers PDF Lesson - Enhancing your Internet Presence for More Views, More Sales - pack with 18 pages of INFO!!


TONIGHT ONLY: PDF report just $ 5.00

** write SNS in message to seller when you check out **
I will refund or you can request a revised invoice.

I recently celebrated my 1 year Etsy Anniversary at Jesse Janes. During that time I have had over 2800 sales and feel great having accomplished such a feat.

What is in this 18 page lesson?
1. Having your own business website
2. Optimizing your website for Search Engines
3. Blogging for visibility
4. Using social media outlets
5. Building relationships with other popular sites
6. Using your local connections to build visibility & customers
7. Create repeat customers – keep them coming back for more

With 3500+ words, and numerous screen shot photos, I take you through all the various steps I have taken to advertise my shop outside of Etsy.


What sellers who have purchased this report are saying:

"I just downloaded your PDF file and it's wonderful and FULL of information!Thank you so much for taking the time to write it.

"This is a WONDERFUL PDF file that would be very effect for any etsy.com seller, big or small!!!"

"Fun read. Immediate "ship." Good info. Jessejanes could charge more for this."

"Very Helpful AAA+++"


Thursday, March 19, 2009

Why Brand Your Business?

More and more people are leaving the job market and creating their own business, whether by choice or necessity, so the competition continues to expand. Therefore it is increasingly important to stand out among your competition. You want your business to be memorable!

Customers remember images and feelings that are evoked more than just a name on a business card. What type of feeling do you want your business to evoke in your customers / clients? How do you want to be remembered? Do you want to be the first one your customer thinks about over your competition? Of course you do. But what do you want to be remembered for?

  • Your excellent customer service?
  • Your winning smile?
  • Your product?
  • Your prices?
  • Your logo?

How are you different from your competition? What makes your business special? Ask yourself these questions and then look at the answers. Maybe you are already projecting a particular image. It is cohesive, or is it sloppy? Do you even have an image? Do you have a brand name? Do you have any sort of identity?

What about your services? Does each one have a different look, feel and image, or does it tie into the image of your business? Can you look at your services and see the brand name, image or theme running through each description? Choosing to use the same logo on all your materials, sticking with a consistent color theme and playing off a specific theme is part of branding.

For example, a recent episode of Taking Care of Business on TLC television highlighted a company that custom designed baby gift baskets. Their logo, color scheme and theme were brought together to expand their image. The professional business mentors assisted the owner with creating press releases and media kits for his baby company that were done like birth announcements. This created visual interest, continued the theme of the company and along with the logo and color consistency, the branding was top notch. As a result, he had several articles written about his business in key magazines that target his specific market.

What about your company? Does your image reflect your product? Do your customers recognize you by your business name or a product name? Are you consistent with your marketing message? These are ALL important questions whether you are starting a business or looking to expand your existing business. So, ask the questions, listen to the answers and create a plan for branding your business!